Maternity & Midwifery Forum

Best Beginnings

Best Beginnings
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Best Beginnings works collaboratively for greater equality.

Thousands of children are born every year who are at unacceptably greater risk of early death, poor language development and chronic physical and mental health problems across the life course. Individual suffering is enormous; the impact on society is huge – putting pressure on all services including hospitals, schools and prisons.  We are also starkly aware of the inequities in care provision that drive these inequalities: those who need health and social care the most are the least likely to receive it.

We work to engage, equip, educate and empower parents, from conception, to maximise their children’s life chances. We harness tech and innovation in order to scale our co-created, evidence-based interventions. We work to help parents build knowledge and confidence  to support their own well-being and their children’s long-term physical, mental and emotional development.

We campaign, collaborate to influence policy, and use digital and non-digital platforms to support a range of national and global initiatives aimed at positive change – empowering self-care and enhancing service delivery to improve long term health outcomes.

In our first decade as a charity we reached nearly three million families.